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At the same time as this year’s Double Eleven Shopping Festival is approaching, the small home appliance industry has launched a “surge order” mode. According to third-party data statistics Burundins Escort, on the first day of Double Eleven, the Tmall sales platform had a total transaction volume of 1,142 small home appliance brands. A record year-on-year increase of 1,000%.
In the past, the small home appliance market was basically dominated by Midea, Supor and Joyoung; but now,New small home appliance brands such as Bear Electric and Dyson have also begun to seize the market spotlight with their Internet celebrity products.
Affected by the new coronavirus Burundi Sugar Daddy epidemic, people living in Burundins Escort Household life time has been significantly extended, and the frequency of use of small household appliances has also increased. The demand for small household appliances by domestic and foreign consumers has skyrocketed.
According to various media data, especially in terms of Western-style kitchen small appliances, not only the domestic export volume in the first half of the year has repeatedly exceeded this year’s record, but small household appliances such as microwave ovens and coffee machines also continue to sell well in the international market.
Behind the hot market, brand competition on the small home appliance track has also entered a fierce stage. The pace of development of the home appliance industry has never stopped, and the market structure and operating model have continued to differentiate. There have even been cases where established industry giants have lost ground to new internet celebrity brands.
Recently, Supor, an established small home appliance company, released its revenue report for the third quarter of 2020. The report pointed out that due to Burundins Sugardaddy suffered Due to the impact of the epidemic and the implementation of sales deductions under the new expenditure principle, Supor’s revenue and net profit in the first three quarters both decreased by nearly 10% year-on-year.
In recent years, although Supor has accelerated the launch of new categories to cover up the decline of the original traditional categories, the offline market has still insisted on increasing marketing in third- and fourth-tier cities.
However, Supor’s development crisis has obviously not been resolved yet as it faces the market intrusion of Internet celebrity small home appliance brands that are springing up like mushrooms after a rain and the pursuit of established competitors.
However, compared with established small home appliance companies, the growth trend of emerging Internet celebrity small home appliance brands can be said to be enviable. Burundi Sugar DaddyThe magnitude exceeded the average performance of the industry.
However, as the impact of the epidemic gradually recedes in the third quarter,, the sales revenue growth rate of some explosive categories in the first half of the year has gradually returned to a more normal state, and the month-on-month growth rate of categories that did not perform outstandingly during the epidemic has increased.
Although the numbers of emerging small home appliance brands once experienced a blowout, due to excessive emphasis on Internet rapid marketing, rapid category iteration and lack of innovation, resulting in the birth of child-made products BI Escorts ThingsBurundi Sugar Daddy have become expensive and low-end, etc. Many questions.
Especially in providing specialized after-sales Burundins Sugardaddy service and Burundins EscortThe strength in childbirth and export strength is still far behind the established small home appliance companies.
Industry insiders said that if they want to follow the recovery trend of the home appliance market and obtain beneficial growth from it, whether they are old leading companies or new Internet celebrity brands, small home appliance manufacturing companies need to first change their focus on impacting sales. Thoughts.
Instead, we should focus on both the research and development of the brand characteristics of our own products and the creation of high-quality product services Burundi Sugar. This is the right competitive situation that can ensure the continuous growth of the small home appliance industry.
Editor in charge of AJX
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