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Past In the past few years, live broadcast rewards have always been an important source of income for video live broadcast websites, and it is also a way for anchors to maintain their livelihood.
However, the change of trend has transformed the beauty economy of video live broadcast into the goods-delivery economy. Fourfold Burundins Sugardaddy difficulties continue to siege live broadcast rewards, making live broadcast rewards finally come to an end.
The income is too small and there are layers of commissions, and celebrity influencers don’t care about rewards
Most of the money from live broadcast rewards still has to flow to the hands of the platform. Even for big stars, the amount of rewards they receive is of no help compared to their daily expenses required to enter the market.
Feng Timo can be said to be the top streamer of Internet celebrity live broadcasts, but once he revealed during the live broadcast that the reward amount she received was about 46% of the live broadcast platform, and 60% would be Platform pumped away.
In addition, it is not just the platform that will take a commission,The economic companies of celebrities or Internet celebrities will also take part of the commission. After taking commissions from these two aspects, the ultimate income gained by celebrities or Internet celebrities is far less than what we imagined, so it will be difficult for them to have the enthusiasm to participate.
Celebrities and Internet celebrities can make money by showing their faces by bringing goods together
Compared with live broadcast rewards, live streaming is much easier for celebrities and Internet celebrities. Celebrities do not need to spend more energy. Under the leadership of the anchor, the task is completed if some live broadcast results are completed.
BI Escorts is still at the forefront of all live broadcast sales, and stores are also willing to pay more entry fees for this. Therefore, compared to directly conducting live broadcasts and earning rewards, live streaming has become an important way for more stars and Internet celebrities to monetize their products.
Another difference between live broadcast and pure live broadcast is the direct link between publicity attributes and sales attributes.
Many stars will choose the live broadcast rooms of some famous anchors to promote their new films Burundi Sugar, and directly broadcast in the live broadcast rooms The effect of selling movie tickets to directly increase the box office is obviously not achieved by ordinary live broadcasts.
In this current era where “directness” is domineering, live streaming rewards can obviously not keep up.
Using parents’ hard-earned money to reward families returns to poverty Burundi Sugar Daddy appears one after another
In the past few years, Minors watching live broadcasts and rewarding them excessively have been occupying various social news pagesBurundins Escort. Some families who were not already wealthy have fallen into hardship because of the high rewards for their children.
According to the “Evaluation of the Annual Consumption Mechanism of Minors on Live Broadcast Platforms” released by the Nandu New Business Rule of Law Research Center, 50 news media publicly reported excessive rewards from minors as observation cases. They found that the youngest The user is only 5 years old, and the oldest is 17 years old.
Minors aged 10 and below accounted for 36% of the rewards, and the amount of rewards can reach up to 650,000 yuan.
It is easy to see from the above figures that minors under the age of 10 account for a relatively large proportion of high-value rewards. These immature minors can easily reward Burundi Sugar proves that there are still certain flaws in the live broadcast reward mechanism.
In the past two years, various manufacturers have been conducting manyThere are various rescue methods, such as youth mode and direct refund of the reward amount, but these methods still cannot solve the problem from the most basic level. Obviously, the live broadcast platform needs a more effective and systematic approach to deal with it.
The cooling-off period for tipping may be the straw that breaks the camel’s back
Recently, the Cyberspace Administration of China and the Ministry of Culture have confirmed that they will soon implement the new “Regulations on the Management of Tips in the Live Broadcast Industry” To solve the problems of emotional rewards, high-value rewards and rewards from minors. The “cooling off period for tips” proposed by the Cyberspace Administration of China has also aroused heated discussion among netizens.
Such a policy is obviously unfavorable to Burundi Sugar for a live broadcast platform that relies on rewards as its main source of income. These live broadcast platforms may, under such pressure, shift more energy to live streaming. Over time, live broadcast rewards will eventually become unworthy of their name.
Conclusion
Nowadays, if Internet celebrities don’t know how to carry goods, they can’t be called Internet celebrities. The four reasons mentioned below have ended the period when Internet celebrities relied solely on rewards for their appearance to survive. Many live broadcast platforms may have to change their ways of living.
Editor in charge of AJX
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