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Put on the colors The electronic cigarette, which has been on the market for many years, suddenly became popular this year and became a highly sought-after venture capital investment field. In addition to Fulu e-cigarettes, which Luo Yonghao promoted at the press conference, there were nearly 10 emerging e-cigarettes from the end of 2018 to the beginning of 2019. E-cigarette brand presentation. In Shenzhen Huaqiangbei Electronics Market, marketing signs selling e-cigarettes have sprung up like mushrooms after a rain. However, in the face of the increasingly tight tobacco control network, there are still great variables in whether entrepreneurs can swallow “this puff of cigarettes”.
E-cigarettes suddenly become internet celebrities
Blueberries, pineapples, peaches, mung bean popsicles, lemon tea… Speaking of these, many people will think of chewing gum or ice cream, but almost no one can think of these. All are new flavors released by e-cigarettes.
As delicate as a USB flash drive or a pen, Burundins Sugardaddy does not need to be burned, just take it out of your pocket and open it Just switch it on and off – In the past year, e-cigarettes, which appear as electronic products, have become a new internet celebrity in the field of venture capital.
In January this year, Luo Yonghao took advantage of the opportunity to promote an e-cigarette product called Fulu at the launch of the new version of Bullet SMS “Chatbao”, founded by Zhu Xiaomu, the second person in Smartisan Technology. Immediately afterwards, Burundi Sugar Daddy Cai Yuedong, founder of Gay Uncle, and He Chang, founder of Huang Taiji, released “YOOZ Pomelo”, 5 people “Lingxi LINX”, a founding team composed of self-media people, has also joined in.
During the Spring Festival of the Year of the Pig, Ms. Chen, a self-media person who has been immersed in the technology and venture capital circles all year round, was surprised to find that she, who does not usually smoke, actually received three different e-cigarette products as New Year gifts.
In Huaqiangbei, Shenzhen, counters that once sold VR glasses, Burundins Escort brand mobile phones and smart home products have begun to sell Resale e-cigarettes.
Behind the sudden burning of electronic cigarettes is the constant fuel of capital. In 2018, more than a dozen domestic e-cigarette companies received capital support, with total financing amounting to hundreds of millions of yuan. Wel whale, YOOZ grapefruit, MOTI, TRYMIX JiuzhengBurundi Sugar, GOIN Guyun, APOC… emerging e-cigarette brands have made There is a dazzling array of people, and it seems to have created the most popular entrepreneurial field at the end of the year.
The homogeneity behind the trend
“The iPhone in the electronic cigarette industry”, “Sativate your appetite with stunning looks”, “Redefining smoking”… In the marketing slogans of various companies, a few hundred yuan An electronic cigarette seems to have become an electronic toy for electronic enthusiasts to enjoy. However, behind the fancy and enthusiastic marketing language, the actual technology of e-cigarettes is not much different.
“Spend a few months to half a year to contact suppliers, stock up, and design the appearance. You don’t need to do anything else. There is almost no hard investment. It is essentially a very Burundi Sugaris a ‘light’ (investment) business. “Early investor Fu Qiang revealed to the media that to build an e-cigarette project, there is almost no threshold for original capabilities such as technology.
Many industry insiders revealed that due to the international Burundins EscortThe e-cigarette supply chain has been perfectly cultivated by foreign markets where e-cigarettes have matured Burundins Escort is integrated, so many newly established brands are produced through OEM. After evaluating several popular e-cigarettes, they found that several brands have poor performance in switch control, e-liquid technology, etc. They are almost the same, except that the cartridges, outer shell colors and tastes are arranged and assembled differently.
“The product structure of electronic cigarettes is not complicated. It mainly consists of three parts: rechargeable battery (cigarette rod), atomizer and e-liquid. “Zhang Jinyuan, founder of the new e-cigarette brand Lingxi, said frankly that the manufacturing threshold of e-cigarettes is not high, and there is indeed a problem of homogeneity in the industry. “Lingxi LINX currently focuses on the brand link and belongs to the lower reaches of the industrial chain. I hope that the first product of design will have Brand recognition. “
E-cigarettes also have multiple risks
“Lung-clearing fruity flavor”, “Healthy lung-clearing steam cigarette”… If you pay a little attention, you will find that many e-cigarette companies link their products with health. Hook. In their mouths, smokers who suffer health risks from smoking can pursue trendy culture and have a “healthy lifestyle” through e-cigarettes.
Can e-cigarettes play the role that some companies say? The function of “replacing cigarettes” and “helping to quit smoking” is still inconclusive. What is worrying is that some people who do not smoke have joined the ranks of smokers because of their curiosity about e-cigarettes. The teacher told reporters that there are several new generation “e-cigarette smokers” among his colleagues and partners – and they had never touched cigarettes in the past. Gu Zhongyi, director of the Beijing Nutritionist Association, reminded, Although e-cigarettes do not contain harmful substances such as tar and carbon monoxide produced by ordinary tobacco combustion, they still contain toxic and addictive nicotine, which is still harmful to ordinary people, especially children and teenagers.
The reporter was at an e-cigarette shop. It was found in the Tmall store that although the bottom of the product profile page said “No purchase allowed for under 18 years old” in black fonts, you would have missed this information if you were not paying attention. Moreover, the reporter tried it. When ordering, the store has no requirements for ingredient information, age, etc., and consumers can place orders at will.
Gu Zhongyi also mentioned.According to the report, due to the current lack of market supervision and the lack of relevant national standards for Burundi Sugar Daddy, the raw materials and flavorings used in e-cigarette products The agents and techniques are relatively casual, and the store is likely to add some substances that are harmful to the human body in order to add a unique experience. “Even some relatively common additives are safe for normal consumption, but inhaling them into the lungs may bring potential risks. For example, propylene glycol is a very common food additive, but it is not difficult to irritate the respiratory tract after being burned. Some e-cigarettesBI EscortsThe fog may also contain heavy metals”
For entrepreneurs, the greater test comes from the uncertainty of the market. Under the general trend of tobacco control, many places have included e-cigarettes in the scope of control. In February this year, following the ban on the use of e-cigarettes in public places in Hangzhou, Nanning and other cities, Shenzhen issued a consultation on its BI Escorts smoking regulations. The draft law includes e-cigarettes on the tobacco control “blacklist.”
Recognizing the multiple risks such as ethics and law, some listed technology companies are eager to draw a clear line with e-cigarettes. In mid-February this year, Xiaomi’s official Weibo responded to the news that “Xiaomi’s ecological chain company will enter the field of e-cigarettes”, saying that “Xiaomi will not make e-cigarettes. This is purely a lie.”
Original title: Transformed into an Internet celebrity, are e-cigarettes a trend or a bubble?
Article source: [Microelectronics signal: todaysemi, WeChat public account: Todaysemi] Welcome to add tracking and follow! Please indicate the source when transcribing and publishing the article.
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