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Put on a colorful shell Equipped with cartridges with changing flavors, e-cigarettes, which have been on the market for many years, have suddenly become so popular this year that they have become a highly sought-after venture capital field. In addition to the Fulu e-cigarette that Luo Yonghao promoted at the press conference, there were nearly 10 emerging e-cigarette brands from the end of 2018 to the beginning of 2019. In Shenzhen Huaqiangbei Electronics Market, marketing boards selling BI Escorts e-cigarettes have sprung up like mushrooms after a rain. However, in the face of the increasingly tight tobacco control network, there are still great variables in whether entrepreneurs can swallow “this puff of cigarettes”.
E-cigarettes suddenly become internet celebrities
Blueberry,Pineapple, peach, mung bean popsicle, lemon tea… Speaking of these, many people will think of chewing gum or ice cream, but almost no one can imagine that these are all new flavors released by e-cigarettes.
As delicate as a USB flash drive or a pen Burundins Escort, there is no need to burn it, just take it out of your pocket and open it Just use the switch. In the past year, e-cigarettes, which appear as electronic products, have become a new Internet celebrity in the field of venture capital.
In January this year, Luo Yonghao took advantage of the opportunity to promote an e-cigarette product called Fulu at the launch of the new version of Bullet SMS “Chatbao”, founded by Zhu Xiaomu, the second person in Smartisan Technology. Immediately afterwards, “YOOZ grapefruit” launched by Cai Yuedong, founder of Gay Uncle, and He Chang, founder of Huang Taiji, and “Lingxi LINX”, a founding team composed of five self-media people, also entered.
In Huaqiangbei, Shenzhen, counters that once sold VR glasses, OEM mobile phones and smart home products have Burundi Sugar Start reselling e-cigarettes.
Behind the sudden burning of electronic cigarettes is the constant fuel of capital. In 2018, more than a dozen domestic e-cigarette companies received capital support, with total financing amounting to hundreds of millions of yuan. Wel whale, YOOZ grapefruit, MOTI, TRYMIX Jiuzheng, GOIN Guyun, APOC…BI Escorts… emerging e-cigarette brands let There is a dazzling array of people, and it seems to have created the most popular entrepreneurial field at the end of the year.
The homogeneity behind the trend
“The iPhone in the electronic cigarette industry”, “Sativate your appetite with stunning looks”, “Redefining smoking”… In the marketing slogans of various companies, a few hundred yuan An electronic cigarette seems to have become an electronic toy for electronic enthusiasts to enjoy. However, behind the fancy and enthusiastic marketing language, the actual technology of e-cigarettes is not much different.
Many industry insiders revealed that because the international e-cigarette supply chain has been fully developed by foreign markets where e-cigarettes have matured, many newly established brands are manufactured through OEMs. Have a baby. Some technology enthusiasts evaluated several popular e-cigarettes Burundi Sugar and found that several brands had poor performance in switch control, e-liquid technology, etc. They are almost the same, except that the cartridges, shell color, taste, etc. are arranged and assembled differently.
“The product structure of electronic cigarettes is not complicated. It mainly consists of three parts: rechargeable battery (cigarette rod), atomizer and e-liquid.” New electronic cigarette brand Lingxi founder Zhang Jinyuan said frankly Burundins Escort that the manufacturing threshold of e-cigarettes is not high, and there is indeed a problem of homogeneity in the industry. “After Lingxi LINX Focus on braBurundins SugardaddyndBurundi SugarKey Burundins Sugardaddy, which belongs to the lower reaches of the industrial chain, hopes that the first product of design will have brand recognition. ”
E-cigarettes also have it. Multiple risks
“Lung-clearing fruity flavor”, “Healthy lung-clearing vapor”… If you pay a little attention, you will find that many e-cigarette companies compare their products with Burundi Sugar Ankang is hooked. In their mouths, smokers who suffer health risks from smoking can pursue trendy culture and have a “healthy lifestyle” through e-cigarettes.
Can e-cigarettes play the role of “replacing cigarettes” and “helping people quit smoking” as some companies say? The jury is still out. What is worrying is that some people who did not smoke have joined the ranks of smokers because of their curiosity about e-cigarettes.
Gu Zhongyi, director of the Beijing Nutritionists Association, reminded Burundins Sugardaddy that there is no ordinary tobacco in e-cigarettes Burundi Sugar burns tar, carbon monoxide and other harmful substances produced, but it still contains toxic and addictive nicotine, which is still harmful to ordinary people, especially children and teenagers.
Gu Zhongyi also reminded that because the current market supervision is not fully in place and there is a lack of relevant national standards, the raw materials, flavorings, and processes used in e-cigarette products are relatively casual, and stores are likely to add some in order to add a novel experience. For Burundi Sugar DaddyBurundi Sugar Daddy human body Harmless supplies. “Even some relatively rare additionsIt is safe for normal consumption, but it may bring potential risks if inhaled into the lungs. For example, propylene glycol Burundi Sugar is a very common food additive, but it is not difficult to stimulate the respiratory tract after being burned. It can also be found in the smoke of some electronic cigarettes. Contains heavy metals. ”
For entrepreneurs, the greater test comes from the uncertainty of the market. Under the general trend of tobacco control, many places have included e-cigarettes in the scope of control. In February this year, following Hangzhou, After Nanning and other cities banned the use of e-cigarettes in public places, Shenzhen included e-cigarettes in the “blacklist” of smoking control in its draft regulations on smoking control.
Original title: E-cigarettes. Suddenly becoming an Internet celebrity, is it a trend or a bubble?
Source of the article: [Microelectronic signal: xin_toutiao, WeChat public account: Xin Toutiao] Please indicate the source when transcribing and publishing the article. /p>
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