Burundi Suger Baby app, the first single product launched during Double 11, sold over 100,000, and Tmall helped Internet celebrity IP successfully transform

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Tmall Double 1 in the 10th yearBurundins Escort1’s transaction volume was fixed at 213.5 billion yuan, once again setting multiple records. 180,000 brands from all over the world competed on the same stage. On Tmall Double 11, a total of 237 brands exceeded 100 million yuan in transaction volume, joining the 100 million yuan club.

Data from Tmall shows that many Internet celebrity brands performed well this year: On Double 11, Zhang Dayi’s Big Eve sales of 7 items exceeded 10,000 pieces, with a cumulative payment of nearly 200,000 orders; Food internet celebrity Li Ziqi’s popular beef sauce sold 170,000 bottles; the wine IP Drunk Goose Girl and Luopan Dry Red sold 100,000 bottles, becoming the best-selling wine during the Double 11 pre-sale period…

Among them Most of them are purchased from TaobaoTransformed from a personal store, he stood out after his first meal and participation in Tmall Double 11. Leaving the original delivery yard, Internet celebrity IP is being reborn on Tmall through more refined and standardized operations, becoming an unadulterated “brand”.

Transforming the online celebrity who sells goods into an independent brand

With 9.46 million Weibo fans, Zhang Dayi is now a superstar in the internet celebrity circle. For her, this year is a fruitful year. On the day of Double 11, the popular sales items of big eve’s Tmall flagship store, which was founded less than half a year ago, exceeded 30,000 items; before entering Tmall, her Taobao women’s clothing store had also achieved the ultimate: stable customer flow, The growth is slowing down, and tens of thousands of people will enter the store just by posting a Weibo.

As one of the first Internet celebrities to transition from Taobao to his own brand, Shanghai native Zhang Dayi has Ambitious. When she entered the Tmall brand flagship store, she did not choose familiar women’s clothing, but chose the relatively unfamiliar field of beauty and makeup to clear her past self. “Opening a store is not all based on hobby. Since 2016, based on Tmall’s industry data analysis, we have been very optimistic about the beauty industry and feel that we have the strength.” said Nickou, Zhang Dayi’s operations director.

However, the transformation was not as smooth as expected. In 2016, Zhang Dayi tried opening a Taobao lipstick store, but it attracted caution and doubts from many netizens. Faced with negative opinions from the outside world, Zhang Dayi remained silent for a long time.

Nickou said that the threshold for cosmetics is actually higher than that for clothing. Most celebrities who open beauty stores on Taobao choose to sell other brands rather than create their own brands. So the team decided to cooperate with Tmall this year to start the operation of Tmall flagship store. From talent acquisition to finding a high-quality ODM factory and experimenting with formulas, not a single step of complete standardization has been missed.

“After moving to Tmall, the biggest change is that all processes have become more refined and standardized, and the rhythm of each month is very clear. There is also a point in naming the store. Originally, the Tmall flagship store wanted to The Taobao store name is copied, but the Tmall team proposed that a concise and refreshing name is more suitable for Tmall users. At the same time, we also made a concise style reform to the visual packaging, and the effect is not bad. ”

Yes. With the Tmall flagship store as a moral endorsement, Zhang Dayi successfully transformed from an Internet celebrity into a cutting-edge brand. It was my first meal and participation in Tmall Double 11. Sales during the pre-sale period alone reached 11 million. 30,000 pieces of the popular double-layer eyeshadow cream were sold, and the proportion of new customers was as high as 40%.

To enhance brand temperament, Tmall helps Internet celebrity IP become popular again

This year’s Tmall Double 11, there are other Internet celebrity IPs with outstanding performance like Zhang Dayi Quite a few. Take Eclipse Diary, an Internet celebrity gourmet IP, as an example. It only entered Tmall before Double 11. With the promotion of the Tmall team, it released a customized “Heartbeat Gift Box” with Durex. This imaginative way of playing is very popular. The sales volume of gift boxes exceeds the daily sales by more than 5 times. The Double 11 pre-sale alone ranks first.The top 2 products. Another gourmet internet celebrity, Li Ziqi, specializes in high-looking ancient-style sauces. Among them, the popular beef sauce sold 170,000 bottles during Double 11.

These Internet celebrity personal brands often gather tens of millions of traffic on social media, and their Taobao stores are also popular. What they need to explore is how to get rid of the Internet celebrity label, convert traffic into sales, and then enhance brand temperament.

In this process, Tmall is more like a ferryman. Feng Lan, a Tmall brand marketing expert, said that Internet celebrities understand their fans, but they don’t necessarily understand their products. In terms of product selection, including which product will be released at which time point, Internet celebrities may not really know. At this time, Tmall needs to be behind the scenes.

For example, Li Ziqi sells sauce. In fact, there are many products to choose from when opening the store. Based on industry data analysis, Tmall recommends starting with seasonings and sauces. “Internet celebrities pay attention to personality when selling goods, and seasonings are A good choice, because it is a non-personalized product and it is difficult to express the personal value of Internet celebrities. ”

These just help the Internet celebrity IP break through the original fan circle, and even after opening a new store on Tmall, it can quickly become popular again.

Today, the diversified business scenarios in Alibaba’s economy and the data assets they constitute, combined with Alibaba’s rapidly advancing cloud computing, form a unique “Alibaba business operating system”. We are comprehensively empowering brands, merchants and enterprises to complete digital transformation. The past Tmall Double 11 has become the best stage for this operating system.

Category: E-commerce

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With the current global transformation of 5G, AI, Internet of Things, A new round of technological revolution and industrial transformation centered on new generation information technologies such as cloud computing and big data is accelerating. China 2022-11-21 14:39:14 Industrial News: Platform Product Selection to Serve Industrial Product Sales When reporting for a project, Industry 800 will find a suitable store for the user and ensure low product prices and high quality tools. Commissions will be earned on successful sales. “David introduced. “The industrial operation industry is different from other industries. Industrial products are more contact marketing, and the construction funds of a factory are hundreds of millions. 2015-02-05 14:08:42 Expectations for buying Internet celebrity JEET In the past, the newly purchased JEET Bluetooth headsets were put up for sale! , finally bought this domestically produced Internet celebrity JEET Bluetooth headset W1, which is known as the first choice for cost-effectiveness. The goods have just arrived tomorrow, and we can’t wait to place orders. Friends who plan to buy JEET can come and find out the status first! The innermost is a cowhide box, about the size of two 5S boxes, very simple. The inner box is pure black, except that it was carried on 2018-11-05 16:36:25! The configuration parameters of huawei Honor 3X and Redmi Note are relatively advanced, running AndBI Escortsroid 4.2.2 system. Redmi Note: Redmi Note uses a 5.5-inch 720p IPS fully laminated screen, MediaTek MT6592 eight-core processor, 13-megapixel back-illuminated rear camera, and 5-megapixel front camera 2014-03-20 15:03: 11 Recruitment Sales Manager Sales Manager Announces Daily Date 2014-03-21 Work Address Anhui-Hefei City Educational requirements are not limited to work experience 3 to 5 years Number of employees 10 Salary Level Negotiable Age requirements Gender requirements are not limited Validity period 2014 -06-17 Job description Company benefits: 1. Annual salary 150,000 2014-03-21 13:42:49 Digital transformation series theme: Which company has succeeded in digital transformation? Selected materials to distribute to friends: What is “digital transformation” in financial services, manufacturing, consumer goods, and retail and other industries? I guess if you consult a consultant, you will always be asked by customers; if you are a manager, you will always be asked. asked by the boss. I am also often asked this question. In the past few days, I have thought about what I really think 2021-07-12 07:33:14 Digital camera management quality inspection report on B2C platform Taobao Tmall Quality inspection and market surveillance 5 . International market sales, qualification certification and other products: In order to improve the overall product quality of various online merchants and physical malls in the digital appliance and lighting industry, and better standardize sellers’ releasesaction. It stipulates that all digital electronic and electrical products sold on Tmall, including (Lighting 2018-12-19 14:55:37) I just bought the Bluetooth headset JEET, and the popular Internet celebrity looks like this! The original wired headset is reversed It’s not broken, but I can’t use it when running back and forth. That’s why I bought this famous JEET headset. I waited for two days to receive it. I opened it to see what it looked like. After unpacking it, I found that it was in good condition. Cowhide box, the box is not big, there is nothing else except the LOGO. The overall style: concise2018-08-30 19:09:18The arrival of smart phone robots will promote the transformation of traditional sales enterprises into intelligent transformation. . In this way, intelligent transformation can not only effectively increase production capacity, but also ensure service efficiency, and can also deeply explore higher brand value. It cannot be said that traditional telephone sales have no merit. Before the development of smart sales, traditional electronic sales had always been an important part of corporate sales. 2018-05-23 14:41:55 Deadwood: Tmall Double 11 project organization collaboration summary: 2018 Second R&D Efficiency Carnival Summit, Yunxiaoyue Please invite Wu Jianhe (Rongmu), a senior technical expert from the Tmall Technology Department, to give a speech entitled Tmall Double 11 Project Organization Cooperation. The important internal affairs are explained from four aspects. First, the characteristics of the project are introduced in detail. , and then explain in detail 2018-06-07 18:00:41 What is single and double pulse control of stepper motor? 2021-12-21 07:42:56 What is the honorary title of Huide High-tech? , after peeling off the complicated appearance layer by layer, there is the essence of things. After five months of offline integration and online layout, the strategic adjustment from a product-input brand to a model-input brand was finally completed in August 2015. In one fell swoop, it became the first company in the world to achieve a single store’s single-day turnover of more than 500,000 yuan. 2016-09-26 11:04:41 Laser steel mesh: the difference between solder paste mesh and red glue mesh. Solder paste mesh: brush solder paste, pass Reflow soldering, opening holes on the pads; red glue net: apply red glue, go through wave soldering, and open holes between the pads. Before choosing, please consider the board with dense pin IC, which must be solder paste. Net. 2018-09-17 18:13:37 How to deal with the electrostatic test on the power cat network port? Now we are making a power cat product. The network port uses a shielded network port with a built-in Gigabit filter, and ESD contact +/- 4KV can’t pass. Can anyone recommend a similar product? ! Investing in a Lily of the Valley cosmetics store is not easy to succeed. If you master the methods of opening a store, the sales of the store will be much smoother, and it will not be difficult to succeed. The above is about the Lily of the Valley cosmetics store. The store opening regulations can be helpful for Baigulan Cosmetic Distribution Stores 2013-03-13 18:05:05 BainengBaineng.com’s “Double 11” cash red envelope iPhoneX is waiting for you to get it. Baineng.com’s “Double 11” cash red envelope iPhone :29:14Baineng.com’s Double 11, cash red envelopes of up to 2,888 yuan, and iPhoneX are waiting for you to get them. Baineng.com’s “Double 11” cash red envelopes, iPhone 10 pieces of IC resistor capacitor chip inductor diode wireless charging coil BOM order low price rush QQ2414764046`2018-11-08 17:09:45 SMS network SMS cat price SMS cat quotation SMS cat development development web control development MMS cat price MMS Maochi MMS cat price MMS cat SMS network SMS cat price SMS cat quotation SMS cat development SMS cat introduction Shenzhen SMS cat SMS cat Shanghai wavecom SMS cat SMS cat java WAVECOM2009-10-30 18:09:58 Fragment collection “Diao Wang Liuhe” “Heaven-defying Equipment: Hongwu Hongjia” Official website: www.snstele.com/astd Taylor Interactive Platform: www.snstele.com [This post was edited by the author on 2010-11-29 18:59:02] 2010- 11-29 18:03:57 Power consumption of Spanish DS2Aitana++DSS9501 chip power modem 11. 10. How fast is the Internet speed through PLC? The physical bandwidth of the power cat using DS2’s DSS9501 power carrier communication chip is 200M, but in the actual surrounding situation it is about 80MBurundi Sugar Daddy . 11. Can Powercat directly support voice and video transmission? Internet Power Cat does not support 2009-10-14 17:45:02 Decoding 2017 Double 11: Alibaba Cloud Storage behind the new record of global carnival. An accelerator for migrating traditional IDC data to the cloud – hybrid cloud storage’s rapid capacity expansion to 100,000 servers within 1 hour – —Double 11 hybrid cloud implementation. Behind the record-breaking large-scale transaction demand of Tmall’s Double 11 in 2017, Alibaba hybridly deployed online computing, offline computing and public cloud 2018-01-03 10:47:56Excuse meWhat is the difference between dual CPU and single CPU? What are their respective advantages? What is the difference between dual CPU and single CPU? What are the advantages of dual CPU versus single CPU? 2021-10-13 09:23:39 Who knows the network port driver for bare metal ARM11 and IP101? ? ? Please give me some guidance on the network port drivers for bare metal ARM11 and IP101! Thanks! 2014-02-13 13:05:40 SMD LED | 0603 red and blue two-color LED lamp bead color separation detection, confirm the LED luminous flux binning, main wavelength long binning lamp, to ensure the quality of product tools. Main parameters of 0603 series red and blue two-color SMD LED lamp beads: Chip brand: Sanan Wire material: Gold version Gold wire Power: 0.06 (W) brand: Xinguang 2019-04-23 17:22:56 Integrated hardware TCP/ IP protocol stack network port chip This post was last edited by Quanquan7029 on 2014-11-18 10:37. Our company specializes in providing embedded network port chips (MAC+PHY), and the chip integrates the hardware TCP/IP protocol stack. It is very convenient to expand the use of network ports in systems without OS2014-11-10 Burundins Escort22:41:29 Jack Ma said: Double On November 1, Tmall and Taobao will break through 100 billion (the period when 1.3 billion people lick the screen)! ! ! At 00:03 on November 11, the transaction volume of Tmall Mall exceeded 1 billion yuan in 1 minute and 12 seconds. At the 18th second, the transaction volume exceeded 100 million yuan, of which wireless transactions accounted for 79.66%! The transaction volume exceeded 1 billion yuan in 1 minute and 12 seconds! However, many people’s transactions failed when paying, indicating that they were squeezed. You were 2015-11-11 19:29:21 Basic explanation of EtherNet/IP (dual network port)/serial port gateway: MEC-325 gateway can convert the EtherNet/IP protocol and the Modbus protocol (or serial port data stream) into each other. Modbus (or other serial protocol) RS485 serial port equipment is connected to the EtherNet/IP network and can easily complete two-way communication of data. Two Ethernet ports support daisy chain connection and have built-in Ethernet communication capabilities. 2023-02-27 11:14:43 Paper Bursting Strength Tester In industries such as paper manufacturing, packaging and printing, the quality and performance of paper tools are crucial. The burst strength of paper is one of the important indicators to measure the quality and performance of its tools. It refers to the maximum pressure that the paper can withstand per unit area. The paper bursting strength tester Burundi Sugar Daddy is a specially used to measure the paper bursting strength 2023-10-19 16:13:17 Xiaomi’s first day of Double 11: raking in 4 billion and becoming the best-selling Android phone on the first day. Xiaomi today announced its sales results on the first day of Double 11. The battle report shows that as of 24:00 on November 1, Xiaomi’s omni-channel sales in China exceeded 4 billion. 2020-11-02 12:00:131434 Lei Jun said that Xiaomi 10 high-end series won the first battle, Wang Teng said 11 /Pro stockings have increased significantly for Xiaomi mobile phones and Lei Jun published an article today “The high-end first battle was successful. Why is Xiaomi 10 series so popular?” “, the article stated that this year Xiaomi entered the high-end market for the first time. The three products of the Xiaomi Mi 10 series, ranging from 3,999 to 6,999 yuan, are all popular among rice fans. Full explanation of the victory in the first battle 2020-12-21 14:57:151437

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