Huaqiu PCB
Highly reliable multilayer board manufacturer
Huaqiu SMT
Highly reliable one-stop PCBA intelligent manufacturer
Huaqiu Mall
Self-operated electronic components mall
PCB Layout
High multi-layer, high-density product design
Steel mesh manufacturing
Focus on high-quality steel mesh manufacturing
BOM ordering
Specialized Researched one-stop purchasing solution
Huaqiu DFM
One-click analysis of hidden design risks
Huaqiu Certification
The certification test is beyond doubt
Time is up Today, small household appliances have become the carrier of quality life, and the market has great demand for product innovation and upgrades. However, for many small home appliance brands, especially some new brands, it is not easy to increase their popularity and win the favor of consumers.
But Burundins Sugardaddy, the cutting-edge kitchen appliance brand “Kaiqin” has done it. It stands out in reviews such as “The quality of the thing is very good, the appearance is very beautiful, the logistics is fast, and all five-star reviews”, “The quality of the thing is very good, recommended by friends, very trustworthy” and other evaluations; Pinduoduo platform Data also shows that as a new brand that has been in the market for one year, as of the first three quarters of this year, sales growth has more than doubled year-on-year. It can be said that with the help of Pinduoduo’s new brand plan, Kaiqin relied on the analysis of platform consumption data to formulate a hot-selling strategy and quickly emerged as a leader in the kitchen appliance category.
From a new brand to a leader in the kitchen appliance category, what did Kaiqin do behind BI Escorts, and what logic and principles did it follow? How to play?
The rise of “Kiqin”
It is not accidental that any small household appliance can become an Internet celebrity, just like the explosion of the independent brand “Kiqin” of Xinbao Co., Ltd., a small household appliance manufacturer, in a short period of time .
Official information shows that Kaiqin was born in Shunde, Foshan, Guangdong. It is an independent brand launched by Xinbao Co., Ltd. and has a complete industrial chain and a powerful manufacturing plant. Many people wonder, as the saying goes, “A hero does not ask where he comes from.” Why should An introduce his place of origin before introducing this new brand?
Many readers who are familiar with home appliances know that Foshan Shunde has always been known as the home appliance kingdom of the Pearl River Delta. It has gathered a large number of nationally renowned home appliance companies, including “Midea”, “Kelong”, “Galanz”, ” Many brands such as “Wanhe” have extremely strong manufacturing foundations, but they also have extremely brutal market competition. As a cutting-edge brand, Kaiqin can stand out from the Crouching Tiger, Hidden Dragon Shunde, which shows its strength.
You have to be tough when making iron. As the world’s largest small home appliance OEM company, Xinbao Co., Ltd. has ranked first in the country in terms of export volume of multiple target products in the past 10 years. The export volume of some of its main categories of products has It even accounts for between 10% and 15% of the total international exports of similar products. Strong manufacturing can make Xinbao Co., Ltd.’s product line extremely rich, and continuous R&D investment and patent applications also make it not to be underestimated. Thanks to more than ten years of R&D investment, Xinbao has accumulated more than 2,600 patented technologies so far.
Strong manufacturing and R&D capabilities have made Xinbao a common partner of internationally renowned brands such as Electrolux, Philips, Panasonic, and Siemens. As an independent brand of Xinbao Co., Ltd., Kaiqin was born a long time ago and should have already gained popularity. But in the past few years, its promotion has not been as expected.
Kaiqin has been trying, but brand building and offline channel development are not simple matters. They require a lot of financial and human resources. If the marketing fails, it will cause greater losses to the company. In the past Burundi Sugar Daddy, Keqin’s main concept was “two cents the price, three cents the quality”. Due to the lack of brand marketing, consumers Unable to establish brand recognition, and the craftsmanship using Burundi Sugar Daddy materials is better, and there is no price advantage compared with small stores, so Keqin Sales volume has not shrunkBurundi Sugar.
However, since Kaiqin participated in Pinduoduo’s new brand plan, the situation has taken an unexpected turn.
Gao Shan was shocked
The key point of matching supply and demand is that through big data analysis, e-commerce platforms can determine consumer demand, thereby providing enterprises with production and R&D suggestions, and saving a lot for new brands through the “data + manufacturing” model. The R&D, market Burundins Escort positioning cycle and decision-making costs are conducive to gaining an advantage in a market with fierce cost competition and fast iteration speed.
Therefore, after exchanging data with Pinduoduo’s on-site research team, analyzing the conclusions, and finalizing the product selection through consultation, and by studying the consumption habits of consumers on the platform, Kaiqin finally formulated a hit strategy.
Suddenly, at the suggestion of Burundi Sugar, Keqin optimized the design of the export steak machine and transformed it into one that is more suitable for international consumers. In line with the brand story of “it’s amazing if it doesn’t scream,” Kaiqin released the 89 yuan electric baking pan. This cost-effective product quickly became an internet celebrity after it went online, garnering dozens of hits. Sales volume of 10,000. This move also completely launched the new brand of Keqin, becoming a cutting-edge brand in the kitchen appliance category that is familiar to consumers. Some people also question that Keqin’s success is just on the forefront. Affected by the epidemic, compared with the bleak performance of most large home appliance companies, small home appliance companies have been able to rely on user demand in the “stay-at-home economy” market and continue to unleash growth potential, especially in the online market, according to data from the National Electrical Appliances Industry Information Center. In the third quarter, the scale of online sales of small home appliances was 16.75 billion yuan, accounting for 61.4%, with an increase of 5.5% in the same period.
Compared with the small home appliance industry, the trend has brought about more scientific decisions. Continuous lift. Using the big data of Pinduoduo platform to monitor user needs in real time, Kaiqin chooses innovative products that are more suitable for consumers’ needs, just like changing the steak machine to an electric baking pan suitable for Chinese people, it is not a big appliance. The steak machine has been upgraded to a higher-end steak machine, but starting from small household appliances with strong user demand. The release of Burundins Escort is more suitable for Chinese people.
“Small hot products” also require new traffic
As we all know, the two steps of “information channel + purchasing channel” when small household appliance products are put into the market, and the customer acquisition cost High quality has always been the bottleneck for the development of China’s e-commerce industry. In the traditional model, the two links of information channel and purchasing channel are separate, that is, “first understand the product information.For information, go to e-commerce to search for Burundi Sugar Daddy products. Since the new brand has limited popularity, for factories whose profits are based on gross profit It is said that it is very unreasonable to increase customer acquisition rate through the traditional method of hiring spokespersons and large-scale marketing.
However, if social e-commerce is adopted, this new model can bring about success. Efficiency improvement, such as “getting recommendations or feedback from friends, and then buying (buying) the same style together”. Compared with the traditional model, the social formBurundins. The efficiency and cost of social fission under the Escortform are better than those of traditional shelf e-commerce where traffic mainly comes from purchases, and it is not difficult to influence and produce a large number of products KOBI EscortsL (Key Opinion Leaders), KOC (Key Opinion Consumers), thus giving birth to ever-expanding SKUs to cause ripples.
Today’s urban youth in China We have entered the third consumption era, which pays more attention to the individual. The consumption orientation is personalization, diversification, differentiation, brand orientation, big city orientation and European orientation, from focusing on numbers to focusing on the quality of things. Maybe we know that there is such a product that fits the consumer’s consumption orientation, but how do we know that this product can exactly meet the needs of users? At this time, the social circle formed by the acquaintance social grouping model is extremely important, and Kaiqin chooses. Pinduoduo’s social e-commerce model is exactly what consumers need.
When shopping and making purchases, the new generation of consumers is more willing to listen to suggestions from people outside the circle. A report released by China Youth Daily also showed that 90. More than % of Pinduoduo’s young consumers have taken the initiative to invite friends to make orders and purchase goods from friends to distribute to friends.
With Pinduoduo’s new brand plan, Kaiqin has opened up the “brand channel” and promoted it. Independent brand construction has opened up the possibility of transformation for manufacturing and processing enterprises, established consumers’ brand orientation, and made more consumers aware of Kaiqin. Pinduoduo’s social model has also added fire to KaiqinBurundi Sugar Daddy, in the “everyone who has used it has said it is good”, it has been passed down to ten people, and it has been passed down a hundred times. Just like Keqin’s electric baking pan, it is very Burundi Sugar has been easily accepted by consumers and has become an Internet celebrity hit. Other products under the brand also have a linkage effect and are closely followed by consumers. Care.
Relying on Pinduoduo’s continuously strengthening foundationWith the ability to bring goods (home appliances) through social networking, the platform not only gives Keqin a manufacturing direction, but also gives it more resources and gameplay to match the increasing demand for online channels from home appliance brands, which is different from the traditional e-commerce model. , empowering Keqin, a new brand and new species, with a more open and friendly joint cooperation mechanism.
The market territory is still expanding
It has to be admitted that under the upsurge of the “stay-at-home economy” brought about by the epidemic, small household appliances have once again achieved rapid growth. Net profit reported increased by 79.2% year-on-year.
The China Household Electrical Appliances Research Institute believes that in addition to the surge in market demand, there are two reasons why the performance of small household appliances companies can grow rapidly: First, small household appliances tend to develop in the direction of fast-moving consumer goods. , new products are introduced quickly, and companies respond quickly to the epidemic, dig deep into user needs, and expand application scenarios. Second, product attributes are more suitable for e-commerce sales, seizing the opportunity for online sales growth.
The growth of small household appliances does not stop there. Keqin’s market journey will naturally accelerate and continueBurundins Sugardaddy On the road of manufacturing popular small household appliances that are popular among Internet celebrities. Small household appliances are developing into popular products with Internet celebrities. In addition to investing in manufacturing and marketing, channels are also a top priority.
We all know that the sinking market is not only the incremental space for traditional small home appliance brands, but also the survival soil for new brands of small home appliances. Some new brands even develop into lower-level markets based on the third-tier and lower-tier markets. Looking back on the past new brands of small home appliances that went from 0 to 1, they often chose the right new channel.
For new brands, the initial traffic profitability of the new channel BI Escorts is obvious, and the threshold is low, which is natural for the new brand. Friendly, so new brands like Kaiqin naturally pay more attention to new channels than old brandsBurundi Sugar, and are more willing to use new channels The strength.
At present, for small household appliances, the online share is increasing and the online decline is narrowing, which has become a market trend, and the market is also concentrating its firepower on the sinking market. Public data show that China has lost 390 million people from first- and second-tier cities, and a total of about 1 billion people have left third- and lower-tier cities and rural areas, which shows the potential of sinking the market. The Internet blue ocean market of the sinking market is larger than that of first- and second-tier cities. It has also attracted e-commerce giants such as Suning, Gome, JD.com, and Five-Star to continue to sink.Field march.
When it comes to the leader in sinking the market, Pinduoduo is undoubtedly the one with the most say. From its initial fortune to its listing, BI Escorts With a huge user base of nearly 700 million, Pinduoduo has gradually started a prairie fire with its strategy of “rural encirclement of cities”, continuously penetrating into first- and second-tier cities, and gradually becoming a new e-commerce player that can compete with established e-commerce companies. Burundins Sugardaddy Merchant Platform.
In line with the principle of relying on big trees to enjoy the shade, Kaiqin chose Pinduoduoduo to promote the new brand, which is undoubtedly the best choice. Targeting the needs of Pinduoduo’s 700 million users, Keqin, like leading home appliance brands such as Midea, Galanz, and Joyoung, has also chosen to cooperate with Pinduoduo, and is willing to speed up its coverage of the sinking market through joint subsidies and other methods, and target online The incremental market initiates the “grab the top” activity.
As mentioned later, Kaiqin Electric The popularity of the cake Burundi Sugar is not simple. Indeed, even its pricing has been carefully considered. According to Aowei Cloud monitoring data, in September 202BI Escorts, from online channels, the average price of electric baking pans was 152 yuan. Why is the price of 89 yuan not as low as half a hundred, and simply do a “stud” to completely disrupt the market; or it can be the same as the average price, maintaining the overall price level of the electric baking pan; or it can set a low price, after all, what is the price? All products have passed the seven major specialized research tests recognized by CNAS national certification, as well as UL-CCIC, TUV Rheinland and other international organizations. The quality of Keqin electric baking pan products and tools is unparalleled, and the price is affordable.
This involves the purchasing power of the sinking market with huge potential. Don’t forget that there are still 600 million people in our country Burundi Sugar DaddyMonthly expenditure is less than 1,000 yuan. The electric baking pan priced at 89 yuan is not much more expensive than an ordinary iron pot, making it affordable for most people. The platform’s subsidies prevent Keqin from losing money, and consumers can also buy small homes that can improve their quality of life at a very high cost performance.The e-commerce platform is also attracting many users through “word of mouth”. This wave of operations can be regarded as achieving the three-win situation.
According to Pinduoduo’s second quarter 2020 financial report, the average annual spending of active buyers on the platform reached 1,857 yuan, an increase of 27% from 1,467.5 yuan in the same period last year. The increasing consumption of platform users is good news for the home appliance market. Judging from the recent joint achievements between major brands and Pinduoduo, 700 million active users have demonstrated their enthusiasm for spending on brand home appliances.
To welcome the continuous explosion of the small home appliance industry, the internal needs of enterprises will also change accordingly. Talents who are familiar with live broadcasting, understand internal business, and are proficient in new channel methods will become the main force. For small home appliance companies, the methods and paths to create “Internet celebrity hot small home appliances” will become clearer. Data creation, social models, market capacity, and marketing gameplay upgrades will be superimposed to increase sales through the new e-commerce Pinduoduo. Really qualitative, long-term accumulation of brand and users driven by popular products.
Responsible editor |: xj
LDR6328 PD chip: small home appliances application series In the wave of smart homes, every detail contains the light of technology and innovative wisdom. Small household appliances, as an indispensable part of our daily lives, changes in their power supply methods are quietly leading to the improvement of the quality of life. Among them, the use of PD (Power Delivery Published on 08-10 16:15 • 483 views
Small home appliances use chips: enhance the smart life experience in modern families In life, small household appliances have become an important part of our daily lives. They not only facilitate our lives, but also improve the quality of living tools. However, with the advancement of technology, traditional small household appliances are gradually unable to satisfy people’s desire for intelligence. , the demand for automation. Therefore, small home appliances use Published on 06-23 11:07 • 403 views
Small home appliances Type-C interface PD use Chip 6500 By using the PD utilization chip, small household appliances can manage multiple charging methods, such as 9V, 12V, 15V, 20V, etc., thereby ensuring that the device can obtain the best charging experience. At this time, the PD utilization chip is used. It came into being. The working principle of PD spoofing chip is that when small household appliances Home Appliances: The New Trend of Intelligent Connection With the rapid development of technology, our lives are becoming more and more intelligent, and in this process, T Burundins Escortype-C interface has gradually become an indispensable part in the field of small home appliances due to its high-speed transmission, two-way charging and wide compatibility. This article will provide an in-depth study of Type-C deception Sugar Daddy59 views
Type-C interface: the future trend of small home appliances With the rapid advancement of technology, small home appliances are also constantly being upgraded. The Type-C interface, as a new technology that has attracted much attention in recent years, is gradually becoming the new favorite in the field of small home appliances. This article will give you an in-depth analysis of the advantages of the Type-C interface and its widespread use in small home appliances Published on 05-20 09:57 •367 views
Gujing successfully solved the packaging and transportation difficulties of I-shaped three-pin inductors for small household appliances. In the field of manufacturing small household appliances, the quality of inductors and the maintenance during transportation are equally important. Recently, Gujing successfully helped a small manufacturer solve the problem of pin deformation caused by the transportation of I-shaped three-pin inductors. Customer background: The customer is an enterprise engaged in the manufacturing of small household appliances. It has been published on 05-11 21: 28 •0 downloads
Type-C interface small appliances add convenient and practical solutions to your life! ! ! In a fast-paced life, we seek efficient and convenient ways of living. Small home appliances with Type-C interface have become a good helper for more and more people with their exquisite and practical features. They are not only convenient and fast, but also can meet various needs in our lives and make our lives more enjoyable Published on 04-15 00:39 •312 views
How to help small home appliance manufacturers improve the quality of beauty devices. The electronic enthusiast website provides “How to help small home appliance manufacturers improve the quality of beauty devices.docx”. The material is free to download. Published on 04-14 09:36 •0 downloads
How do small home appliances support PD fast charging? To enable small home appliances to support the PD fast charging protocol, you can consider adding a PD protocol power-drawing chip to the design, such as the LDR6328 PD protocol power-drawing chip. The chip can be widely used in various products in various fields, such as wireless charging, small appliances, aging devices, smart homes, etc. Alternatively, Published on 03-25 09:47 • 523 views
Small appliances Type-C interface PD technology plan “Small appliances Type-C interface PD” refers to some small household appliances that use Type-C interface and support Power Delivery (PD) Tips. Type-C interface is an increasingly rare connection interface, which has reversible plugging Published on 03-07 18:44 •469 views
7.5 W power management ic U62133 creates healthy small household appliances. Looking at the popular trends of small household appliances in recent years, it largely depends on the people’s pursuit of cooking methods and health concepts. The performance of some small household appliances in 2023 is very impressive. In 2024, the market of small kitchen appliances will be full of opportunities and A provocative year. Published on 01-08 15:51 •539 views
Type-C interface PD cheats on small home appliances: The convenience and safety of charging in the future will follow the advancement of technologyBurundins Sugardaddy continues to grow, Type-C continues BI Escorts a>Inlets have become the standard feature of many small household appliances. PD (Burundins SugardaddyPower Delivery) technology, as an emerging charging technology, has brought great changes to the charging of small household appliances. Unprecedented convenience and security. Published on 01-07 10:09 •868 views
The inevitable choice for healthy smart power management ic for small home appliances—U6205D has become the leading brand in the traditional home appliance market The market share has matured and it is difficult to meet the ever-changing product needs of consumers. Therefore, driven by technological upgrades and rising consumer demands, integrated, intelligent, and healthy products with new functions have become the inevitable direction for upgrading small household appliances Published on 12-12 16:04 • 657 views
2023 Small Home Appliances Consumption Insight Report 2023 Small Home Appliances Consumption Insight Report – Kurun Data-Page 2023.8-22 Issued by Burundi Sugar Daddy11-07 16:39 •0 downloads
發佈留言